• Online Marketing Manager

    Location UK-Aylesbury
    Posted Date 2 weeks ago(1/9/2019 5:06 AM)
    Job ID
    8236
    # Positions
    1
    Category
    Marketing
  • Posting Summary

     

    Purpose of Job

    • Online Marketing is an integral part of Brand Management. This role needs therefore to make sure that the brand values are communicated to the consumer on our websites and through other online marketing communication activities.
    • You will be responsible to help to execute product launches on our dedicated brand websites and coordinate and advise the rollout of product launches in all countries with the local webmasters. You will make sure all the brand websites are always up to date and the related e-Mail Marketing Communication plans are in place and executed. To achieve this you will install a very good communication with the local webmasters and Trade Marketing Managers.
    • You will drive customer engagement with promotional activities and implement them across Europe for the brand websites you are responsible for. (rexeleurope.com, noboeurope.com, gbc.com, sascoplanners.com).
    • To be successful in your role you will work very closely with the highly specialized online team and help them to put the strategic and conceptional direction into practice. They will support you with the know-how and state of the art software solutions.

     

    Principal Accountabilities and Key Tasks

    • You will be closely involved in the development of communication concepts, promotion ideas and translate them for all online channels needed.
    • You will develop the content needed with the internal studio or external agencies
    • Often you’ll be partnering with regional markets to devise and execute product launches and online promotions or campaigns.
    • You will help to localize product launches in the content management system and the e-Mail Marketing tool
    • To make sure the standard is maintained across Europe you will advise the local webmasters and hand out guides to be followed for local implementation
    • You will input your experience to the international online team to close the loop and make sure we improve our webdesign and UX.
    • You will be responsible to develop e-Mail Marketing calendars for the brands to meet brand objectives and make use of our new e-mail automation technology
    • Together with the Performance Marketing Manager in the online team you will regularly analyse the page data and draw conclusions to improve content and KPIs.

    Posting Qualifications

    Knowledge and Experience

    • Proven experience within online marketing. Wider experience in webdesign, online marketing expecially e-Mail Marketing and knowledge of min. one enterprise content management system.
    • Working experience in an multinational consumer goods environment would be a big plus
    • Must be able to communicate well, interpret online metrics and translate them into action
    • Good understanding of  webdesign, content marketing and love for details  
    • Passion and a wide understanding of, all aspects of online media and the role in the communication mix.
    • Ability to work under pressure
    • Practiced and confident communication and presentational skills, open to alternative viewpoints and able to defend your own.
    • Affinity with non UK European markets a bonus, especially Germany or Scandinavia. (only for UK)
    • Relevant project management skills and experience.
    • Relevant experience to manage third party suppliers.
    • Ability and willingness to maintain skillset currency in this fast paced discipline
    • Ability to travel within Europe from time to time.

    Company Overview

    ACCO Brands Corporation is one of the world's largest suppliers of branded office products. We market products in more than 100 countries through our own sales force and distribution networks. We're proud of our long history of industry leadership and innovation, and we're focused on delivering exceptional value for our shareholders and customers by providing unique, leading-edge, branded office products.

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