• Etail Marketing Manager

    Location UK-Aylesbury
    Posted Date 3 months ago(7/24/2018 5:07 AM)
    Job ID
    8045
    # Positions
    1
    Category
    Marketing
  • Posting Summary

     

    1.    Purpose of Job

    • Responsible for defining and executing marketing and promotional priorities to increase Traffic and Conversion with a primary focus on Amazon and secondary on Etail in EMEA
    • Coordinate the implementation of marketing and promotional activities across Etail in EMAC EMEA
    • Measure and Increase Traffic and Conversion on key EMAC Etailers in EMEA

     

    2.    Organisation Chart

    Reports directly into the Director Online Strategy EMEA and has a strong dotted line to the Sales Manager e-Tail EMEA..

     

    3.    Principal Accountabilities and Key Tasks

    Drive Greater Traffic on Amazon and EMAC Etailers in EMEA

    ·         Responsible  for setting and managing the SEO process for Amazon and other selected Etailers

    ·         Responsible for increasing the ranking performance of key products through monitoring and making appropriate interventions.

    ·         Responsible for delivering effective campaigns (Ad and Promotions) to drive greater traffic and Use data to optimise campaigns and continually improve ROI.

    ·         Accountable for recommending the seasonal/promotion planning for the Amazon EU6 group.  Informed by post promotion analysis (ROI), and Category Management Planning.  . Work in close collaboration with the broader EMAC and Etail EMEA teams to achieve effective implementation. 

    ·         Analyse and review campaigns and promotional activity. Feedback learnings to broader EMAC and Etail EMEA teams ensuring continuous development and improvement.

    ·         Develop and communicate Best Practice examples throughout Etail EMEA team.

     

    Increase Conversion Levels on Amazon and EMAC Etailers in EMEA

    ·         Prioritise and implement content improvement to increase conversion on Amazon and other key EMAC etailers

    ·         Lead the Etail-Merchandiser and third party agencies to ensure Acco EMEA is using the most relevant and up to date product and brand presentation and achieve higher levels of conversion

    ·         Lead New Product introductions working closely with the Product Managers.  .  New Product introductions online must be timely and have maximum impact.

     

     

    Posting Qualifications

    4.   Knowledge and Experience

    • University Degree in marketing
    • Experience delivering successful campaigns   in trade marketing, e-commerce and performance marketing either in an e-tail environment or within a consumer goods company of significant size and complexity.
    • Fluent in English. Additional language French or German - preferable
    • SEO, PPC and overall SEM experience
    • Proven ability work collaboratively across teams and cultures in a matrix environment
    • Able to work autonomously within agreed boundaries
    • Demonstrated ability to think creatively,  generate options, build consensus, and execute
    • Comfortable dealing with ambiguity and a fast-paced entrepreneurial environment
    • Demonstrated ability to process website analytics and make recommendations based on data

    SKILLS NEEDED

    • Ability to analyse complex data, develop focused plans and implement to drive profitable sales supported by Commercial Business Analyst
    • Strong marketing background, able to make good decisions about Content
    • Customer focussed capable of dealing at a management level internally & externally
    • Good Communicator and extremely practical - Able to communicate out Best Practice and support improvement across the wider Marketing Teams in local markets with a hands on support mentality
    • Creative and adaptable in highly changing environment
    • Commercially astute with the ability to demonstrate business understanding – makes good decisions and avoids “analysis paralysis”
    • Ability to manage multiple projects & tasks using effective project and time management strategies
    • Extremely focussed and disciplined in execution
    • A passion for everything ‘online’ 

    Company Overview

    ACCO Brands Corporation is one of the world's largest suppliers of branded office products. We market products in more than 100 countries through our own sales force and distribution networks. We're proud of our long history of industry leadership and innovation, and we're focused on delivering exceptional value for our shareholders and customers by providing unique, leading-edge, branded office products.

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