1. Purpose of Job
2. Organisation Chart
Reports directly into the Director Online Strategy EMEA and has a strong dotted line to the Sales Manager e-Tail EMEA..
3. Principal Accountabilities and Key Tasks
Drive Greater Traffic on Amazon and EMAC Etailers in EMEA
· Responsible for setting and managing the SEO process for Amazon and other selected Etailers
· Responsible for increasing the ranking performance of key products through monitoring and making appropriate interventions.
· Responsible for delivering effective campaigns (Ad and Promotions) to drive greater traffic and Use data to optimise campaigns and continually improve ROI.
· Accountable for recommending the seasonal/promotion planning for the Amazon EU6 group. Informed by post promotion analysis (ROI), and Category Management Planning. . Work in close collaboration with the broader EMAC and Etail EMEA teams to achieve effective implementation.
· Analyse and review campaigns and promotional activity. Feedback learnings to broader EMAC and Etail EMEA teams ensuring continuous development and improvement.
· Develop and communicate Best Practice examples throughout Etail EMEA team.
Increase Conversion Levels on Amazon and EMAC Etailers in EMEA
· Prioritise and implement content improvement to increase conversion on Amazon and other key EMAC etailers
· Lead the Etail-Merchandiser and third party agencies to ensure Acco EMEA is using the most relevant and up to date product and brand presentation and achieve higher levels of conversion
· Lead New Product introductions working closely with the Product Managers. . New Product introductions online must be timely and have maximum impact.
4. Knowledge and Experience
ACCO Brands Corporation is one of the world's largest suppliers of branded office products. We market products in more than 100 countries through our own sales force and distribution networks. We're proud of our long history of industry leadership and innovation, and we're focused on delivering exceptional value for our shareholders and customers by providing unique, leading-edge, branded office products.