To develop & execute marketing campaigns across the marketing mix using a variety of marketing tactics to generate demand and therefore drive profitable sales for Derwent to meet corporate objectives.
The role is global in nature – leading a global marketing team based in the UK and liaising/influencing ACCO’s regional marketing managers across ACCO’s subsidiaries.
This role is based in Aylesbury to be co-located with the marketing and sales teams as well as commercial finance. Frequent travel will be required to Lillyhall, Cumbria to collaborate with operation and product development colleagues.
Derwent sells products to retail and etail direct and via international fine art specialist distributors.
As head of marketing, you will be a member of then Derwent Leadership Team
Metrics: The job holder will be measured by a combination of metrics including sales and profit growth, pricing strategy, marketing ROI, customer development and promotional ROI, digital marketing KPIs etc.
Principle Accountabilities & Key Tasks:
Promotions and A&P Budget Management
VP and GM Derwent, Operations Director, Finance Director, Technical Manager, Derwent leadership team, Derwent sales team, Amazon sales team, sales and marketing at all Group companies, business analyst and demand planner all regional sales and marketing teams.
Experience & Skills
Degree qualified (business preferred)
DIPMA or MBA an advantge
Proven commercial marketing experience 10+ years’ experience
Fluent in English and ideally proficient in one other language.
Strong leader, proactive and able to prioritise on a daily basis
Collaborative team player
Multi-cultural global mind-set (not overly UK focused)
Strong self-awareness and desire to improve
Excellent organisational and project management skills
Excellent communication skills, both verbal & written
Commercially savvy and financially astute
Ability to multi-task and manage projects efficiently
Competent user of MS Word, Excel & PowerPoint.
Office Based with frequent international travel and visits to the manufacturing facility in Lillyhall, Cumbria at least once every 8 weeks.
The Cumberland Pencil Company, better known for its brand name Derwent, is an important division of Acco Brands Europe and is a leading manufacturer of fine art pencils, and distributes these and other fine art materials across the UK, and over 85 countries worldwide.
Long associated with the world class Lake District National Park; its heritage founded on the fine graphite mines in the beautiful Borrowdale valley, the business is now located in a new factory just outside the National Park in Workington, Cumbria, and also in Aylesbury, Berkshire.
The business is renowned for product innovation & design, and is growing rapidly.