EMEA Product Manager, Kensington

UK-Aylesbury
4 weeks ago(11/20/2017 10:38 AM)
Job ID
7692
# Positions
1
Category
Marketing

Posting Summary

Purpose of Job:

 

Reporting to the Senior European Product Manager this position will be initially responsible for category product management for Kensington Ergonomics and the combined Leitz Complete & Kensington Luggage ranges and will be responsible for circa. $9m GSNR.

 

For Kensington this position will be responsible for all aspects of regional product management such as, new product introduction process e.g. ERP setup, sales presentations, press relations, pricing, forecasting, demand generation, and, achieving regional revenue targets.  Critical to the success of this role is the strong partnership with the Global Product Management/Development teams to ensure that EMEA market requirements are integrated within the Global roadmap.

 

For Leitz Complete Category Manager role this position will be responsible for the commercial success of the full Product Life Cycle.  This starts from defining NPD direction/investments based on research/insights/trends and ensures we bring new & innovative products to market that have commercial relevance.  Works will all stakeholders (e.g. R&D, ID, Suppliers/Global Operations, Marketing Communications, Supply Chain, etc.) and all aspects of the new product introduction process (e.g. specification, certification, manuals, packaging, launch, etc.) through to product sunset.

 

This position will work closely with the European Sales & Channel Marketing teams to establish go to market strategies that ensure profitable category success in line with the company’s budgeted sales plan.  When necessary this role will represent the company with channel partners and end users.

 

Principal Accountabilities and Key Tasks:

  • Develop & execute annual strategies & plans via cross functional teams to deliver category financial & growth targets.
  • Generate commercial proposals for New Leitz Complete products. If approved by EMEA ELT, to manage the full product lifecycle process through the EMEA regional organization, i.e. from concept to sunset (cradle to grave).
  • Drive & deliver the right Go to Market strategy and marketing mix (pricing, promotion, channel placement, messaging) to ensure Kensington's business meets its sales and financial objectives.
  • Identify business threats and opportunities (SWOT) based on market and competitive analysis. Work with global product & channel marketing managers to develop and implement plans to minimize threats and capitalize on opportunities.
  • Attend trade shows and channel events to provide product expertise and participate in press events & press tours to evangelize new products & category strategy.
  • Launch products into the EU market place. 
  • Establish strategic direction, initial pricing & launch plans for new products.
  • Working with the central marketing (channel & communications) team, support development and approve messaging and copy for packaging, PR, Web and collateral.
  • Working with the channel marketing team, build launch plans and tools to successfully introduce new products into all channels.
  • Establish initial inventory forecasts, and support the forecasting process with the Supply Chain team.
  • Ensure products are properly setup within our ERP systems.
  • Support sales efforts with presentations, product training, samples and field support as required.
  • Evangelize the product line: support ongoing PR, marketing and sales efforts
  • Establish appropriate street pricing, adjusting for changing market conditions.
  • Manage deal/tender pricing and support
  • Develop ongoing monthly forecasts
  • Manage OSMI (Obsolete Slow Moving Inventory) – develop & drive promotional plans to sell out through sales
  • Develop channel partner & end user customer relationships to create a closer go-to-market strategy to drive customer intimacy
  • Establish and communicate end of life strategies including transition plans from old to new.
  • EU region is the 'go to' expert for all Kensington/Leitz Complete products and competitive knowledge.
  • Communicate EU market, channel and product needs to the Global product team - including requests for new products, product changes/enhancements, cost reductions etc

Posting Qualifications

  • Educated to Degree level ideally within Marketing
  • Relevant experience in a previous or current product marketing / management role from a B2B/ B2C sector (minimum 5 years)
  • Experience in project management
  • Business Level English, a 2nd language is an advantage, but not compulsory
  • Must be a strategic thinker, who demonstrates strong analytical & commercial skills
  • Must be a self-starter with a professional, driven attitude and strong work ethic. The ability to work independently without day to day manager interaction
  • Must have organizational, cross-functional collaboration and communication skills
  • Time management skills - ability to organize work, manage time, and work on multiple projects in a fast paced environment
  • Previous experience of operating within an CRM (e.g. SFDC) environment
  • Ability to clearly communicate product, marketing and design objectives
  • Must be technology savvy - understand and be familiar with current technology trends including how consumers use technology for both personal and business uses. 
  • Ability to read and manipulate financial data such as POS Data, P&Ls, pricing analysis, inventory reports.
  • Must be able to develop launch plans and lead a cross functional team to execute
  • Previous of leading or managing a team would be an advantage.
  • Strong presentation and negotiation skills – the ability to present at all levels (both internally and externally).
  • PC literate with Excellent PowerPoint, Excellent Excel and Word skills

Company Overview

ACCO Brands Corporation is one of the world's largest suppliers of branded office products. We market products in more than 100 countries through our own sales force and distribution networks. We're proud of our long history of industry leadership and innovation, and we're focused on delivering exceptional value for our shareholders and customers by providing unique, leading-edge, branded office products.

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